
How to Write a Sales Page
Created by Corrie Alexander on
Description
Write killer copy for sales page. Great for online courses, printables, ebooks, and other digital products!
Recipe content
Preparation Info
Product: {Product Name}
Type of Product: {Product Type}
Audience: {Audience}
Problem product solves: {Problem}
Primary product benefit: {Benefit}
List of Product Benefits:
1.
2.
3.
4.
5.
Product Creator/Brand: {Creator's Name}
Facts/credentials about the creator
1.
2.
3.
4.
5.
Product Features
1.
2.
3.
4.
5.
Who This Product is For (Ideal customer archetypes)
1.
2.
3.
>Write a brief for a sales page selling {product name}, which is a {type of product} that helps {target audience} to {main benefit of the product}
>Write a PAS about {Problem} talking to {Audience}
"Introducing {Product}" (H2)
Paste Solution from PAS output.
>Write about the common pain points associated with {problem}
***
"Why {Product name}?" (H2)
Paste the list of benefits
>Write a paragraph about the above numbered list
Delete list of benefits and asterisks
>Write a scenario of what life will be like after using {product}.
***
"Hi, my name is {Creator}"
Paste the numbered list of creator facts/credentials
>Write a first person bio.
Delete list of creator facts
***
"What You Get with {Product Name}" (H2)
Paste feature 1
>Write a paragraph about the above feature of {product}
Paste feature 2
(Delete this and hit Compose)
Paste feature 3
(Delete this and hit Compose)
Paste feature 4
(Delete this and hit Compose)
Paste feature 5
(Delete this and hit Compose)
Paste feature 6
(Delete this and hit Compose)
***
"Who is {Product Name} for?" (H2)
Paste list of who this product is for.
"1. {who this product is for #1}"
>Write a paragraph about the above.
Delete numbered list and asterisks
>Write a second-person scenario about how life will improve after buying {product}.
>Write a strong call to action to purchase {product}
"FAQ" (h2)
Hit Compose