Start Here: Content Brief Answer these 5 questions inside the Content Brief, then fill out a section of the introduction, outline, and conclusion. Try to include at least 3 sub-points for each chapter. *** > What? What is the concept, topic, or idea you want to relate to the reader? > Where? Where does this concept, topic, or idea, apply? > Why? Why does this matter? > Who? Who is this for, or who is involved? > When? Is there a concept of time involved? > How? Ask yourself how will this happen? *** Title > Write a list of book titles based on the concept, topic, or idea you want to relate to the reader *** Sub-Title > Write a list of book sub-titles based on the concept, topic, or idea you want to relate to the reader *** Book Description > Write a summary of a book based on concept, topic, or idea you want to relate to the reader > Write a call to action to buy this book *** Introduction The Hook *** > Write a compelling personal story based on the concept, topic, or idea you want to relate to the reader *** > Write a shocking fact based on the concept, topic, or idea you want to relate to the reader *** > Write an uncommon belief based on the concept, topic, or idea you want to relate to the reader *** Pro Tip: Personal stories, shocking facts, and options contradictory to popular belief are great ways to hook a reader *** This Book Is For You... *** > Write a paragraph about who this book is for > Write a paragraph about who this book is not for *** Pro Tip: Call out internal desires and remove present pain, then expand. Example: - Are you tired of ... - Do you want more ... - Are you ready for ... *** Skeptics Read This... *** > What would a skeptical person say about this concept, topic, or idea *** If you are concerned X - the answer is Y Pro Tip: This is for objection handling. Call it out here and address the concept, topic, or idea you want to relate to the skeptics - This book is still for you even if X, Y, Z *** How This Book Is Different *** > What are 3 ways this book is different? *** How To Read This Book *** > How should I read this book based on the concept, topic, or idea? *** Pro Tip: Give them direction *** My Story *** > sell me on the opportunity > why should you believe in me > belief in themselves, have full confidence and clarity they are on the right path *** Pro Tip: Sell them on 3 things: - Right opportunity? (book) - Right person? (author) - Right time? (them) "If not this, then what? If not you, then who? If not now, then when?" *** Creating Your Rapid Outline: Use this section for rapid-fire brainstorming, then come back, organize, and insert in a logical order based on the flow of the book. *** > Write a book outline based on the concept, topic, or idea you want to relate to the readers *** Chapter 1: Problem you are solving. Ask yourself: Why is it important to solve this problem? *** > Write a problem we are solving based on the concept, topic, or idea you want to relate to the readers > Write an introductory paragraph about the biggest problem relating to the concept, topic, or idea you want to relate to the readers > Write a chapter outline based on the concept, topic, or idea above A) B) C) > Write a chapter conclusion paragraph with action steps based on the concept, topic, or idea above *** Chapter 2: History of the problem Ask yourself: Where did it all start? Where are we now? *** > What's the history of the problem we are solving based on the concept, topic, or idea you want to relate to the readers > Write an introductory paragraph about the problem history relating to the concept, topic, or idea you want to relate to the readers > Write a chapter outline based on the concept, topic, or idea above > A) B) C) > Write a chapter conclusion paragraph with action steps based on the concept, topic, or idea above *** Chapter 3: Your Method for Creating this Change Ask yourself: Why is your method different? *** > Write a paragraph about the unique method for solving the problem based on the concept, topic, or idea in the content brief > Write a chapter outline based on the concept, topic, or idea above > Write a chapter conclusion paragraph with action steps based on the concept, topic, or idea above *** Chapters 4–9: Additional Steps For Creating Change What do we need to do first? Second? Third? Pro Tip: Rinse and repeat for each chapter, modify the commands based on the concept, topic, or idea based on the content brief *** > Write a story based on the concept, topic, or idea you want to relate to the readers > Introduce the topic of this chapter > Write a chapter outline based on the topic of this chapter > Write a chapter conclusion paragraph with action steps based on the concept, topic, or idea above *** Chapter 10: What the Future Holds > What is coming in the future for based on the concept, topic, or idea in the content brief > Write a story based on the concept, topic, or idea you want to relate to the readers > Introduce the topic of this chapter > Write a chapter outline based on the topic of this chapter > Write a chapter conclusion paragraph with action steps based on the concept, topic, or idea above *** Conclusion 5-7 answers you covered in the book *** > Summarize the concepts covered in each chapter based on the content brief *** Next Steps: > Thank the reader > Write a call to action for the next steps *** Research and Resources - List all the tools needed for the journey.